Yes, American Express gets blogging.

Rob at Business Pundit write:

Companies that want to work with bloggers have to let go of the control. Yes, it is risky. But without risk, there is no reward. Kudos to American Express for taking a chance. Yes, they are paying me, but they didn't ask me to write this, which is exactly why I am. Weird. Counterintuitive. But it's like dating. When you finally stop trying so hard to manage impressions and put up a front, that's when you get in a relationship that really works out.

It would help WSJ to decide which of its stories would be most likely to entice new subscribers.