You can't sell what nobody wants.

David Ignatius writes about John McCain that he "won't sell his soul," presumably to be president.

I hate to break it to him, but he donated it to the Democrats when he helped found the Gang of 14, and nobody, certainly no real Republican, really wants it now. He's shown himself to be arrogant and a prima donna, and he doesn't seem to understand how politics is really played. Bush certainly has shied away from the down and dirty of Washington politics, and the press and Democrats have mauled him. I hate to think what kind of a president McCain would make. He sees himself as Teddy Roosevelt, but he'd probably alienate everybody in both parties in his Inauguration address. I'm not too worried about him getting the nomination. Giuliani before McCain.