Tuesday, March 22, 2005

Utah Foot in Mouth

Salt Lake City's professional soccer team is called the Real, pronounced Ray-al, as in Spanish. It reminds me that some years ago the state tourism bureau adopted the slogan "Utah--a pretty, great state." Of course, most people missed the comma and read it as damning the state with faint praise.

Are Utahns just too entranced by wordplay? We don't seem to be burdened with much marketing talent.

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