Michelle Malkin, the new Ann Coulter

It's a marketing ploy. You make some outrageous assertion that is sure to rile anybody, but especially those who subscribe to the CW. Then you make it the title of your book, and go around defending it. This has been successful for Michael Moore and Al Franken, and it's the essence of what has made O'Reilly, Hannity and Coulter successful. It's the equivalent of poking a gorilla at the zoo so you can get video of him beating his chest, when all he really does all day is sit around looking glum.

Of course, when you've got two sides (be sure to follow the links) doing this to each other, it keeps life amusing.